Index,
About,
Work,
Archive,
Contact
EN
KR
menuclose
index
about
work
Archive
Contact
EN
KR
Let’s create together
hey@rogidsgn.com
Portfolio. v1
Created
Design & Development by rogi,
Built on Webflow,  Folio. v1.
a
bout
me

My Story

I am rogi,
a korean digital product designer currently based in Beijing, China.

My experience
with

My professional background includes roles as a Creative Director in various fields such as Online Gaming, EduTech, Search & Portal services, and Digital Agencies. My focus has consistently been on enhancing the digital User Interface Experience for global users.

Outside of work, I enjoy playing games and am the owner of a Munchkin cat. During my free time, I am also keenly interested in researching and personally developing creative and immersive user interaction designs, often leveraging AI.

I am always ready and enthusiastic to discuss or collaborate on creative user interaction design from various perspectives.

The keywords
that guide
my design philosophy

Empathizing

with

users

Emotional

Interactions

Memorable

uniqueness

Insights

based on Data

What I can do
The tasks I can do
What I can do
The tasks I can do
The tasks I do well
What I do well
The tasks I do well
What I do well
What I can do
The tasks I can do
The tasks I do well
What I do well
I worked for
LongtuGame,VIPKid,NAVER,Freelancer,PentaBreed,digitalDigm
Period
Industry
Dept
Role
info
2020 - 2024
Game Development & Publishing
R&D Center / User Experience Design Department
Creative director, Art Direction, UXUI Design & Lead, Research
I successfully led the UED design organization by establishing effective collaboration systems with various game project teams centered around the design center, establishing clear design guidelines and standard processes, and introducing a role distribution system that maximizes designers' expertise.
I developed design strategies optimized for various genres including MMORPG, SLG, FPS, and subculture games through global trend analysis and benchmarking. I continuously improved UX/UI quality by minimizing risks through systematic production process management and data-based usability testing. This resulted in high evaluations of design completeness from game users and project team members.
Additionally, I innovated design processes and greatly improved work productivity by actively utilizing image generation AI such as Stable Diffusion. I established a system that flexibly responds to the rapidly changing game UX/UI environment through project management optimization.
2016 - 2020
EdTech company, online English education platform, unicorn status (2018)
R&D Center / User Experience Design Department
Creative director, UXUI Design & Lead, IxD
At VIPKid, a global leader in EdTech for K-12 English education, I dramatically improved the user experience of web and app-based educational platforms.
Based on global trend analysis and user data, I designed intuitive interfaces to build a learning center that effectively connects English teachers from diverse backgrounds with Chinese child learners.
I enhanced children's immersion in online English learning and optimized the usability of class reservation and payment systems for parents and teachers.
Through these K-12 tailored UX/UI innovations, I played a key role in helping VIPKid grow into China's largest EdTech unicorn company in the competitive children's online English education market.
2011 - 2014
Comprehensive Digital Platform Company
China Design Team
Creative director, UXUI Design & Lead
Leading the NAVER China design team, I directed UI design and illustration design for various web services covering Korean, Chinese, and global markets, including NAVER Dictionary service.
I strengthened the team's expertise by establishing clear design goals and systematic processes, and effectively applied localized UI design through deep understanding and analysis of user experiences and cultural differences between Korean and Chinese services.
Through projects such as NAVER China Living Information, I contributed to improving the usability of NAVER for Korean users, and played an important role in strengthening NAVER's competitiveness in the Chinese market by overseeing the overall design of NAVER's Chinese business.
2009 - 2011
Digital Product Designer
-
Creative director, UXUI Design & Lead
Working as a freelancer in Korea and China, I collaborated with major clients such as Samsung SDS, LG CNS, and Orion to lead various large-scale web service projects including LG.com Global. I performed the role of design lead from web design production to establishing design guides and design systems, gaining diverse project experiences.
Through these experiences, I broadened my expertise in the field of digital product design.
2003 - 2008
Full-Service Digital Agency
Design Center
Art Director, Web UXUI Design & Lead
I have built extensive experience and expertise in internet service production by working on various online branding, promotion, web, and mobile service creation projects.
As a design lead for major web service projects for companies such as Samsung, LG, Amorepacific, Lotte, Naver, and KT, I have led the entire design process from design strategy and concept development to design production.
Through creative design concepts and systematic processes, I improved the quality of projects and received recognition by winning numerous design awards for projects including Lotte Homeshopping, Samsung Fire & Marine Insurance, LG Card, and Samsung Anycall Land.
2001 - 2003
Full-Service Digital Agency
Design Group
Web UI Design & Lead
While creating web designs for major corporate brands such as Samsung Card, Etude, Magic N, and KT, I deeply participated in the process of designing brand experiences beyond simple interface design.
As I began to lead project designs, I further expanded my creative thinking and established strategic approaches that connect business with user experience.
This period became a significant turning point in building my professional foundation as a creative director.
map-1
Beijing, China
Seoul, South Korea
map-2
I worked for

LongtuGame

longtugame
2020.09 ~ 2024.01
I led the overall UX/UI design of the project, effectively managing the UED organization through optimized collaboration systems and role distribution.
By analyzing trends across genres such as MMORPG, SLG, FPS, and subculture, I developed targeted design strategies and improved UX/UI quality through structured processes and data-driven testing.
I also enhanced efficiency and productivity by integrating generative AI, building a system that adapts flexibly to the rapidly changing game development environment.
Industry
Game Development & Publishing
Role
Creative Director
UXUI Lead & Design
Dept
R&D Center
User Experience Design Dep.
Base
Beijing(CN)

VIPKid

vipkid
2016.05 - 2020.03
At VIPKid, a global K-12 EdTech platform, I led the overall UX/UI design for all products.
Leveraging global trends and user data, I improved the usability and satisfaction of both the learning management system—connecting North American English teachers with Chinese parents—and the child-focused online learning center, playing a key role in VIPKid’s growth into China’s leading EdTech unicorn.
Industry
EdTech company,
English education platform,
unicorn status (2018)
Role
Creative Director
UXUI Lead & Design
Dept
R&D Center
User Experience Design Dep.
Base
Beijing(CN), Seoul(KR)

NAVER

naver
2011.08 ~ 2014.03
I led the NAVER China design team, overseeing the design of NAVER’s web services and the production of illustrations for Hangame.
By analyzing user experiences and cultural differences between Korean and Chinese markets, I applied localized design strategies and established clear design goals and structured processes to strengthen the team’s expertise.
Through key projects such as NAVER Dictionary and China Living Information, I improved user convenience and played a key role in expanding NAVER’s presence in the Chinese market.
Industry
Comprehensive
Digital Platform Company
Role
Creative Director, UI Lead,
UXUI Design
Dept
China Design Team
Base
Beijing(CN), Seoul(KR)

freelancer

r
o
g
i
.
s
t
u
d
i
o
2009 - 2011
Working as a freelancer in Korea and China, I collaborated with major clients such as Samsung SDS, LG CNS, and Orion to lead various large-scale web service projects including LG.com Global. I performed the role of design lead from web design production to establishing design guides and design systems, gaining diverse project experiences.

Through these experiences, I broadened my expertise in the field of digital product design.
Industry
Digital Product Designer
Role
Creative director, UXUI Design & Lead
Dept
-
Base
Beijing(CN), Seoul(KR)

PentaBreed

pentabreed
2003.07 - 2008.08
I have extensive experience in internet service design, having worked on a wide range of online branding, promotional, web, and mobile projects.
As a design lead for major clients including Samsung, LG, Amorepacific, Lotte, Naver, and KT, I oversaw the full design process from strategy and concept to execution.
By applying creative concepts and structured workflows, I enhanced project quality and earned multiple design awards for works such as Lotte Homeshopping, Samsung Fire, LG Card, and Samsung Anycall Land.
Industry
Full-Service Digital Agency
Role
Art Director,
UI Design, Motion Design
Dept
Design Center
Base
Beijing(CN), Seoul(KR)

digitalDigm

2001.09-2003.03
While creating web designs for major corporate brands such as Samsung Card, Etude, Magic N, and KT, I deeply participated in the process of designing brand experiences beyond simple interface design.
As I began to lead project designs, I further expanded my creative thinking and established strategic approaches that connect business with user experience.
Industry
Full-Service Digital Agency
Role
Web Design & Lead
Dept
Design Group
Base
Seoul(KR)
map-1
Beijing, China
Seoul, South Korea
map-2
I collaborated with
I collaborated with
longtugamevipkidnaversamsung sdslg cnslgmsnhanaorionlotteamorecjsamfirelgcardsamsunghyundaicardnexonsulwhasoosamsungcardktktf
My expertise
in design
work
Web
web design
Crafting aesthetically pleasing and highly functional websites that balance creativity with usability, ensuring smooth navigation and an engaging user experience.
interaction
interaction design
Developing interactive elements that guide users intuitively, creating moments of delight while ensuring accessibility and enhancing overall engagement.
App UIX
App UX/UI Design
Designing mobile and web applications focused on user-centered experiences, from intuitive navigation to visually appealing layouts, to improve usability and satisfaction.
game UIX
Game UX/UI Design
Creating immersive game experiences with intuitive interfaces that enhance gameplay and allow users to fully engage, maintaining a balance between excitement and ease of use.
Brand identity
Brand Identity Design
Developing cohesive brand visuals that resonate deeply with brand values and foster a memorable connection, ensuring consistency across all platforms and touchpoints.
skills
AX Design
AI-driven Experience Design
Leveraging AI to create customized, data-driven user experiences that evolve with user needs, optimizing both design processes and the end-user journey.
No-Code Dev
No-Code Development
Utilizing no-code tools to design and deploy digital solutions quickly, enabling faster iterations, prototyping, and development without traditional coding barriers.
Art Direction
Art Direction
Setting and maintaining a cohesive visual direction across digital projects, ensuring each design element aligns with the overarching aesthetic vision and brand identity.
Management
Design Management
Managing the complete design process from ideation to execution, aligning team goals with project objectives to deliver cohesive and high-quality design outputs.
Prototyping
Hi-Fi Prototyping
Building detailed, interactive prototypes that accurately reflect the intended user experience, allowing for meaningful user feedback and thorough testing before development.
Storytelling
Digital Storytelling
Strategically conveying brand narratives through visually compelling digital content, using stories to build emotional connections and strengthen brand identity.
design
ops
Creative Thinking
Creative Thinking
Approaching design challenges with innovative solutions, utilizing out-of-the-box strategies to transform complex problems into effective design solutions.
Optimization
Design Optimization
Continuously refining designs to enhance performance, functionality, and visual appeal, while ensuring they meet user expectations and provide intuitive usability.
Leadership
Leadership & Mentoring
Fostering a collaborative environment where team members can grow, offering guidance to enhance individual strengths and ensure aligned team effort.
Collaborative
Collaborative Workflow
Developing workflows that streamline teamwork and improve efficiency, enabling teams to work cohesively and complete projects on time with consistent quality.
Index
About
Work
Archive
Contact
LinkedIn
Instagram
threads
Behance
Let’s create together
hey@rogidsgn.com
Beijing, china
07:34:52
studio
©2024
index
about
work
Archive
Contact
EN
KR
Let’s create together
hey@rogidsgn.com
©2024