VIPKid App
EdTech
2016-2019
Platforms
App, Desktop
Design
UX, UI, Web,, iXD
Type
0 to 1
UX/UI Development & Operation
0 to 1
UX/UI Development & Operation
Service Area
China
China
Company
VIPKid
VIPKid v2.0 : Tailored UXUI Redesign for Parents
A project that analyzed UXUI issues in the existing VIPKid App v1.x and implemented a comprehensive UXUI design overhaul to maintain competitiveness as a leading company in the children's education market. The interface was completely redesigned to be sophisticated and intuitive, reflecting the characteristics of the main user base—parents born in the 1980s—and incorporating the latest UXUI trends.
VIPKid v2.0 : Tailored UXUI Redesign for Parents
A project that analyzed UXUI issues in the existing VIPKid App v1.x and implemented a comprehensive UXUI design overhaul to maintain competitiveness as a leading company in the children's education market. The interface was completely redesigned to be sophisticated and intuitive, reflecting the characteristics of the main user base—parents born in the 1980s—and incorporating the latest UXUI trends.
Role
Creative Direction
Art Direction
UXUI Lead
Creative Direction
Art Direction
UXUI Lead
Parent-Centered Optimized Learning Management System
We optimized the UX flow of core functions such as registration, class booking, and learning management to enable parents to manage their children's learning situations more easily and efficiently. User convenience was enhanced through intuitive information architecture and clear screen organization.
No items found.
Key Strategies in the VIPKid v2.0 Redesign Process
For the VIPKid v2.0 redesign, we established user data analysis and verification processes, and based on these, developed phased improvement directions. We minimized complex steps and improved overall usability through clear navigation and visual consistency. Additionally, by applying design that reflected the sensibilities and expectations of parents born in the 1980s, we significantly improved brand trust and user satisfaction.
For the VIPKid v2.0 redesign, we established user data analysis and verification processes, and based on these, developed phased improvement directions. We minimized complex steps and improved overall usability through clear navigation and visual consistency. Additionally, by applying design that reflected the sensibilities and expectations of parents born in the 1980s, we significantly improved brand trust and user satisfaction.
No items found.
Credits
Creative Director
rogi
Concept UI Designer
rogi
Xu Yanhui
Lu Jing
rogi
Xu Yanhui
Lu Jing
UI Designer
Xu Yanhui
Lu Jing
Xu Feng
Li Hao
Xu Yanhui
Lu Jing
Xu Feng
Li Hao
UX Designer
Zhang Jianjun
Zhang Jianjun
interaction Designer
rogi
rogi
Visual Designer