Developed upon request from President Lee Myung-bak’s transition committee, the Blue House website aimed to reflect Korean elegance, integrity, and a modern aesthetic. The design incorporated traditional Korean motifs, such as ornamental wooden patterns inspired by hanok architecture, creating a dignified yet contemporary digital presence.
‍

• Korean Heritage Elements – Applied hanok-style door frame patterns and traditional geometric designs to reinforce cultural identity.
• Structured & Transparent Layout – Ensured clarity and accessibility, aligning with government communication standards.
• Seamless User Experience – Optimized navigation and content presentation for intuitive engagement.

Successfully established a prestigious and modern online identity representing the Blue House.