Led the LG Electronics global website renewal project, overseeing implementation across eight countries, including Hong Kong, Japan, Saudi Arabia, Kazakhstan, Taiwan, Ukraine, Vietnam, and China. As the Creative Director, managed the entire process, collaborating with LG China’s design team and external agencies. Successfully completed the project within the timeline by establishing a systematic design framework and structured guidelines.
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• Creative Direction & Execution – Ensured global design consistency while adapting to regional market needs.
• High-Quality Visual & Flash Interaction – Maintained premium quality for main visuals and Flash-based interactions.
• Localized UX Optimization – Effectively addressed typography and color risks stemming from cultural differences across regions.

Successfully delivered a cohesive, locally adapted, and high-quality global website experience within the set timeline.