This was an initial prototype proposal for SK’s expansion into the Chinese market, presented under the working title C-MALL. The concept focused on enhancing user engagement through interactive design elements in an online shopping platform.
‍

• Dynamic Content Interaction – Integrated various interactive elements in the top content area to create a visually engaging experience.
• Enhanced User Engagement – Designed interactions to make the shopping journey more intuitive and entertaining.
• Prototype-Based Concept – Developed as an initial vision to explore potential user experience enhancements for SK’s China market entry.

This proposal served as a foundation for SK’s strategic approach to online retail in China.