Designed for CJ Family Club, a community and service platform for CJ members. Focused on creating a warm and familiar experience by incorporating handwritten and doodle-like elements, reinforcing emotional connection with users.
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• Friendly & Emotional Concept – Used a paper & doodle-inspired visual theme to enhance approachability.
• Illustrative Design – Integrated hand-drawn illustrations to appeal to the primary target audience—female users.
• User-Centric Information Delivery – Designed a layout that simplifies navigation and enhances content accessibility.

This approach strengthened CJ Family Club’s brand engagement, making the platform more inviting and user-friendly.