A global mobile website proposal for LG Electronics, focusing on enhancing user experience and brand identity. The concept centered around "WOW" as a brand theme, visually represented through a circular (O) motif applied to imagery, navigation, and web interactions.
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• Brand Motif Integration – Used a circle-based visual concept to reinforce the WOW identity.
• Interactive Navigation – Applied smooth, intuitive web interactions for an engaging user experience.
• Optimized Information Structure – Reorganized content layout to improve usability and information accessibility.

By combining a distinctive visual approach with improved UX, the proposal strengthened LG’s global mobile presence.