As Lotte iMall integrated Lotte Department Store and Lotte Home Shopping into a unified platform, this project marked the transition to Lotte Home Shopping. The redesign emphasized Lotte’s brand identity while utilizing box-frame layout variations to organize complex content and create a structured visual experience. By combining color schemes and illustrative elements, the design achieved a sophisticated and premium aesthetic.
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A breakthrough navigation system was introduced, seamlessly connecting Lotte Department Store, Lotte Home Shopping, and Lotte iMall into a single unified platform, enhancing accessibility and user experience. The project’s innovative approach earned multiple industry awards, including the GOOD DESIGN Award and Web Award Korea Grand Prize.
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• Lotte Brand Integration – Applied structured design elements and color schemes to reinforce brand identity.
• Organized & Elegant Visuals – Utilized box-frame layout variations to structure complex content and enhance clarity, while integrating color and illustration elements for a refined aesthetic.
• Innovative Navigation System – Developed a groundbreaking method to integrate and connect three platforms into a single navigation system.

Successfully delivered a refined and highly functional digital shopping experience that strengthened Lotte’s online presence.