Redesigned the LG Card website UX/UI, improving its cluttered structure and outdated design. By incorporating the latest design trends, a clean and sophisticated UI was developed, along with an optimized information architecture and navigation system to enhance user convenience. These improvements earned recognition, winning the 2006 Korea eBI Award and GOOD DESIGN Award.
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• Optimized Information Structure – Improved navigation for better accessibility.
• Refined UI Design – Applied modern trends to create a clean and intuitive interface.
• Enhanced User Experience – Increased usability and readability for an efficient browsing experience.

This project successfully transformed LG Card’s website into a modern, user-friendly digital platform.