A promotional proposal for Samsung PAVV, conducted by Cheil Worldwide. The design emphasized the product’s premium aesthetics, superior display quality, and advanced sound performance.
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• Motion Graphics Integration – Highlighted the TV’s visual and audio capabilities through dynamic motion effects.
• Spatial Layout Design – Created a sense of depth to enhance the premium feel.
• Product-Centric Visuals – Focused on showcasing the high-end design and performance features.

This proposal effectively reinforced Samsung PAVV's position as a luxury home entertainment product.