Led the full redesign of the Samsung Fire website in collaboration with Samsung SDS and external agencies. The project involved restructuring the main and sub-main page concepts, defining a comprehensive design guide, and establishing a collaborative design process. Successfully directed both the first and second phases of the redesign, ensuring a cohesive and high-quality outcome.
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The first phase of the redesign received industry recognition, earning the 2006 Web Award Korea - Financial Sector Excellence Prize. The project was executed on-site at Samsung Fire, where close collaboration with Samsung SDS and external teams ensured a seamless and structured implementation of the new design system.
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• Main & Sub-Main Page Concept Redesign – Established a refined and structured layout for a more engaging user experience.
• Integrated Design System – Developed a unified design guide to ensure consistency across all digital assets.
  Phased Implementation & Leadership – Successfully led the 1st redesign phase, followed by a comprehensive
• 2nd phase upgrade.

This redesign modernized Samsung Fire’s digital presence, delivering a more user-friendly and visually cohesive experience.