As a latecomer in the mobile phone e-commerce market, we aimed to maximize differentiation from competitors through an aggressive marketing strategy and an innovative web UX/UI design approach. Centered around a unique four-directional navigation system—placed at the top, bottom, left, and right—we designed an intuitive interface that allowed users to easily explore key menu items.

By integrating distinctive interactions and a highly usable UX structure, along with an emotionally resonant UI that emphasized the brand identity, we successfully engaged the younger target audience. Overall, the design effectively met the client’s expectations while enhancing the brand’s originality and market competitiveness.