While working at Naver, led the UX/UI redesign of Hana Bank’s website in China, as part of a broader initiative to enhance the digital presence of Korean banks in the region. The goal was to modernize the user experience by organizing complex information structures and introducing interactive elements while incorporating a distinctly Korean aesthetic.
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• Refined Information Architecture – Simplified content exposure and navigation, replacing the rigid Chinese-style layout with a more structured approach.
• Interactive Enhancements – Applied varied web interactions to create a more intuitive and dynamic experience.
• Korean Aesthetic Integration – Used illustrative elements to infuse a sense of Korean culture and brand identity.

Successfully delivered a more user-friendly and culturally refined banking experience, aligning Hana Bank’s online presence with modern digital standards.