The UI design team in Shenzhen collaborated to revamp the UI, supporting key feature research and UX improvements. The goal was to enhance user satisfaction and optimize the global user experience.
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• Data-Driven UX/UI Refinement – Improved design based on competitive analysis and user data to enhance player engagement.
• FPS Usability Testing & UX Research – Conducted user testing for FPS players, refining UX design with actionable insights.
• Differentiated UI & Global Adaptation – Developed unique UI elements that highlight IP character features, while optimizing the global typography system.

The redesign delivered a more immersive, intuitive, and globally accessible Contra experience.