Redesigned YOUYUAN’s UX/UI and overall visuals to expand its user base from 30+ to a younger audience in their 20s. The goal was to enhance engagement with a more modern and intuitive experience.
‍

• Visual Overhaul – Shifted from a text-heavy interface to a dynamic, graphic-driven design with bright accent colors.
• Streamlined Navigation – Reduced clicks and simplified processes to improve user flow.
• Enhanced Graphic Integration – Increased the use of visuals to align with modern trends.

This redesign successfully modernized YOUYUAN, making it more appealing and user-friendly.